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Agent Skills for paid media: channel selection, budgets, audiences, creative, and measurement.

Features

  • ✓Comprehensive advertising skills suite
  • ✓Atomic skills for channel selection, budgets, and more
  • ✓Tailored for media buyers and performance marketers
  • ✓Cross-platform support across search, social, video, and AI
  • ✓Easy installation with various tools like Claude.ai and Cursor

Installation Guide

Install every skill in this repo, not just one. Skills here are atomic by design and reference each other freely: picking a single skill leaves its sibling skills uninstalled, so cross-references and routed handoffs go nowhere.

skills.sh (universal): works with any Agent Skills-compatible tool:

bash
npx skills add mbfinotti/advertising-skills

Claude.ai:

  • add as a plugin marketplace: open Settings -> Capabilities -> Plugins

  • click Add -> Add marketplace -> Add from a repository

  • enter mbfinotti/advertising-skills

  • then Sync

    • Claude Code: install the plugin:

    bash
    /plugin marketplace add mbfinotti/advertising-skills
/plugin install advertising-skills@advertising-skills

    Codex (OpenAI): install via the Codex CLI:

    bash
    codex plugin add github:mbfinotti/advertising-skills

    Cursor: copy into Cursor's skills directory:

    bash
    git clone https://github.com/mbfinotti/advertising-skills.git ~/.cursor/skills/advertising-skills

    Cursor auto-discovers skills from .agents/skills/ and .cursor/skills/.

    Gemini CLI: install as a Gemini extension:

    bash
    gemini extensions install https://github.com/mbfinotti/advertising-skills

    Update with gemini extensions update advertising-skills.

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